Once again I have found myself stuck between two stools in my quest to become a full-time writer. I had previously been torn between the artistic freedom of self-publishing and the time liberating experience of the traditional route. In the end, I saw sense and decided to stick with the former approach given all the videos, podcasts, and literature which provided a persuasive argument for being one’s boss. And the more I think about this, the more it makes sense to be an indie, in fact after observing the e-book revolution, it would now seem to be only a matter of time before musicians, songwriters, and filmmakers follow suit.
So, I am resolved to riding the wave of Kindle, etc. and yet, with this comes the quest for knowledge of how to work the system. The hard part is not the writing of the book but the marketing; getting “eyeballs,” one may as will be the invisible man having to resort to pouring ink on himself to be seen, to take shape.
And so I have entered my email address into more correspondence boxes than I can recall. I open my inbox every morning to find myself snowed under by some blog posts and videos showing the secrets to author success, warning me of the pitfalls and mistakes made by so many other writers who failed to put various marketing strategies into place. Now, I want to be as successful as the next aspiring writer, or at least be able to make a living from it, and while not being naïve enough to think my books are going to sell themselves, it’s only in the last couple of days where it seems I have finally woken up to the realisation I am chasing the crowd. Trying to work the system and, worst of all-something I should know better about-second guessing the market.
I seem to have forgotten my original reason for writing: the love of flow and creativity. It appears I am running off fear; fear of failure, of poverty, not being able to provide for my family. I seem to fear this even more than critical rejection. It’s the marketing world which has, until recently, filled me with some dread. While I like the idea of building a “Team” around me of cover artists, typographers, editors, proofreaders, beta readers and reviewers, I also have found myself doing ridiculous things such as scrolling through examples of successful Facebook ads and newsletters which tend to contradict each other’s advice. I suppose it’s ultimately a process if trial and error by which I will find my route to success, in whatever form it decides to reveal itself to me.
So, yes, there are pros and cons of going down the indie route, and for someone like me who is relatively new to it, the amount of information out there can be overwhelming. One thing which has helped keep my head above the waters of madness is the idea of being my boss, and after 20-odd years of working for other people with very little to show in return, I’ve become very attracted to this idea indie publishing affords. In fact, everything seems to point to the direction of self-publishing, self-sufficiency, the DIY, punk rock school of thought and action which time and time again sprout so much trail-blazing and original ideas. But, of course, being your boss means you have to put in the work yourself, you have to get to know the business, the pitfalls, and goldmines, this is where the e-book gurus come hunting, each one guaranteeing you Hugh Howey-esque success if only you will slavishly follow their rules. Hugh Howey didn’t achieve his success through algorithms and hashtags; he did it through word of mouth and because he loves writing enough to put out something he and millions of others wanted to read. Perhaps the best advice to take is your own