Like Attracts Like (A Cautionary Tale)

The difference between an amateur and a professional is in their habits. An amateur has amateur habits. A professional has professional habits. We can never free ourselves from habit. But we can replace bad habits with good ones.

Steven Pressfield
If you want to succeed, go straight to the source and by that, I mean work only with professionals. Avoid the amateurs at all costs. If you want to be perceived as a professional, then act like one. Professionals attract professionals and likewise with amateurs. I’m not saying all start-up ventures are deluded and unreliable, just that most of them are. And even the few that become successful will have a professional mind set and will most probably already have professional contacts, or if not, they soon will, because you know what? Professionals attract professions.

I’ve been guilty of this more than a few times in the past and I never really learned from it until recently when I was told about a budding publishing company which was putting together an anthology of short stories. The company was run through a group on Facebook and seemed to be focused and ambitious with plans for more releases. So, I wrote the best story I could and after careful crafting and feedback I submitted my story. They said they liked it and had only a few reservations as to how it could be better. I was flattered that they liked it and was only too pleased to take their suggestions on board. The company appeared to demonstrate that they had high standards. I was impressed when I was informed by email that my story had been accepted for the anthology. As you can imagine I was proud of my achievement and proudly told people around me that my work was soon to appear in a collection by an actual publisher. I also wasted no time in broadcasting my success on social media. I was walking on clouds for a few days.

There even followed a launch party on Facebook which I was more than happy to attend. Again, this impressed me: the company seemed to really know what they were doing. They had drive, energy and a confidence about what they were doing and where they were going.

It was announced that the anthology would be published in early 2018. I found it hard to believe that in only a few months I would be holding a professionally published hard back copy of the anthology which included my story. I felt as if I was making inroads towards becoming a professional.

Then alarm bells began to ring (if I’m honest I had a vague feeling of suspicion from the start but decided to bury it). First the publishers asked if the writers in the anthology would offer to proof read each other’s work to make sure that the quality of the stories was as good as possible. At first, I liked this approach, as the company appeared to have high standards (although it only occurs to me now that a publisher would hire their own proof reader and editor). I agreed and waited for the stories. Things went quiet, so I messaged the guy who seemed to be the face and leader of the operation, asking how I could receive the other writers’ work. He replied that the company hadn’t gotten around to sending the stories out yet but would be sending them out soon, although he sounded a little vague as to how soon. I assumed it would be sooner than later given that the publication of the anthology would only be a few months away.

Then more silence. In the interim, I was also working on a story for a second anthology (see they had a five-year plan and vision, clearly) which had been announced at the launch party. Now I had my foot in the door I wanted to make sure I could produce more work which would be picked up for the second book as it seemed that this publishing house was going places, and if it was I wanted to be part of it. In addition to this they were even asking for submissions for Halloween stories, the funds of which would go to a charity, and on top of this they were looking for novels to be submitted. They clearly had a vision and I saw how I could publish not only short stories but a novel through them.

So, I waited patiently and carried on writing the story for the second anthology. Soon after I began seeing Facebook posts from the guy in charge about a story he had published through KDP. I was a little taken aback, firstly if he wanted to publish something why do it through KDP when he apparently had his own publishing press at his disposal? Secondly, I couldn’t help feeling he had taken his eye off the ball, or had become distracted or bored with the anthology. Distant but distinct alarm bells where chiming now. Soon almost every post was about his book and its modest sales and asking for the people in the group to buy the thing as if it was suddenly the top priority and the anthology and his publishing business an afterthought.

Now, prior to this, he had posted about how he was on the brink of winning investment for the project through a third party, only for him to submit a post a day later saying that he had been scammed. Going back to the book he had self-published I had a quick glance on Amazon: the blurb started off by admitting that the story within the book hadn’t been good enough for acceptance by other publishers, so he had done it himself anyway. Now, I’m no expert in marketing but even I know that saying your product wasn’t good enough to be published is a no-no. I was starting to smell a rat.

A day later I went onto the Facebook group meaning to ask again if the guy had a more concrete idea on when the anthology would be published (and not expecting a positive or clear answer). It was with a mixture of resignation and annoyance that I saw a post from him saying the anthology had been halted for the foreseeable future. He initially put it down to things getting on top of him and seemed to lead members of the group through their sympathetic posts to believe he was struggling with depression. Which was fair enough, only for him to tell me in a private message that the anthology had come to a stop as the rest of the people in his team had pulled the plug. So, what was it? Was he pushed, or did he jump?

While I tried to be understanding and didn’t want to tear him down about the whole thing going tits up, I was still annoyed and had my doubts about his reasons for shelving the project. I decided to send him a balanced but honest message expressing sympathy for his condition but also my disappointment that the project had been shelved, especially given the time and effort myself and others had put into it along with writing another story for the next anthology. I also advised him that in future he consider the people he is working with before he commits to another large-scale venture.

I don’t know whether I was the only person to be so honest with him, but there certainly was no evidence of that in the comments to his post. Each one was full of sympathy and platitudes in the vein of oh never mind or don’t worry about it. In short, the theme was one of indifference. There seemed to be no anger or resentment or real disappointment to be found between the lines of these comments. Then it hit me, if this was how these people really felt, then they clearly had never been serious about being published in the first place; just like the publishers.

It turned out in the end that the publishers had been amateurs, dreamers and had attracted the same in writers, who when the project sank under the weight of its own delusion just went back to whatever it was they had been doing before. But possibly the biggest fool in all this has been me. It seems I may be the only person involved with the project who genuinely wants to be published. I’ve no appetite for platitudes, but what I do have in abundance is anger, resentment and regret, mostly reserved for myself for having acted in an amateurish and deluded mind set. More fool me: I should know an ego-led bullshitter by now, but this is the spark which has lit the fire under my arse and lead me to the conclusion that like attracts like.

The River Now in Paperback

For all of you traditionalists who love the feel of an actual book in their hands you can now own my novel The River through Amazon in Paperback. If you also like to mix up your formats then The River is available on Kindle.