I experienced a great, and dare I say it, unique feeling when I woke up this morning and opened my laptop to find that some amazing person has purchased my novel The River on Amazon Kindle. I say unique because I think this may well be the first ever organic sale I have ever achieved. Whoever you are, thank so very much for making my day and I hope you enjoy the read.
This week I published my debut novel, The River. https://www.amazon.co.uk/dp/B01LZPG5TH. https://www.amazon.com/dp/B01LZPG5TH
“Destbury is the latest destination for 18-year-old loner Patrick and his Mother in an endless trail of towns and false starts since their lives were devastated years earlier. Within weeks, Patrick is experiencing disturbing dreams concerning a reclusive and seemingly doomed musician and Patrick’s first love in the form of a girl called Marisa. Together, these propel him on a journey which will change the course of his life.”
It’s free to download from Amazon, but be quick as this offer ends sometime in the wee hours.
Once again I have found myself stuck between two stools in my quest to become a full-time writer. I had previously been torn between the artistic freedom of self-publishing and the time liberating experience of the traditional route. In the end, I saw sense and decided to stick with the former approach given all the videos, podcasts, and literature which provided a persuasive argument for being one’s boss. And the more I think about this, the more it makes sense to be an indie, in fact after observing the e-book revolution, it would now seem to be only a matter of time before musicians, songwriters, and filmmakers follow suit.
So, I am resolved to riding the wave of Kindle, etc. and yet, with this comes the quest for knowledge of how to work the system. The hard part is not the writing of the book but the marketing; getting “eyeballs,” one may as will be the invisible man having to resort to pouring ink on himself to be seen, to take shape.
And so I have entered my email address into more correspondence boxes than I can recall. I open my inbox every morning to find myself snowed under by some blog posts and videos showing the secrets to author success, warning me of the pitfalls and mistakes made by so many other writers who failed to put various marketing strategies into place. Now, I want to be as successful as the next aspiring writer, or at least be able to make a living from it, and while not being naïve enough to think my books are going to sell themselves, it’s only in the last couple of days where it seems I have finally woken up to the realisation I am chasing the crowd. Trying to work the system and, worst of all-something I should know better about-second guessing the market.
I seem to have forgotten my original reason for writing: the love of flow and creativity. It appears I am running off fear; fear of failure, of poverty, not being able to provide for my family. I seem to fear this even more than critical rejection. It’s the marketing world which has, until recently, filled me with some dread. While I like the idea of building a “Team” around me of cover artists, typographers, editors, proofreaders, beta readers and reviewers, I also have found myself doing ridiculous things such as scrolling through examples of successful Facebook ads and newsletters which tend to contradict each other’s advice. I suppose it’s ultimately a process if trial and error by which I will find my route to success, in whatever form it decides to reveal itself to me.
So, yes, there are pros and cons of going down the indie route, and for someone like me who is relatively new to it, the amount of information out there can be overwhelming. One thing which has helped keep my head above the waters of madness is the idea of being my boss, and after 20-odd years of working for other people with very little to show in return, I’ve become very attracted to this idea indie publishing affords. In fact, everything seems to point to the direction of self-publishing, self-sufficiency, the DIY, punk rock school of thought and action which time and time again sprout so much trail-blazing and original ideas. But, of course, being your boss means you have to put in the work yourself, you have to get to know the business, the pitfalls, and goldmines, this is where the e-book gurus come hunting, each one guaranteeing you Hugh Howey-esque success if only you will slavishly follow their rules. Hugh Howey didn’t achieve his success through algorithms and hashtags; he did it through word of mouth and because he loves writing enough to put out something he and millions of others wanted to read. Perhaps the best advice to take is your own
In early May 2016, I published my first book Nameless and Other Stories. While I may only have shifted five copies, despite running a few days of paid promotion on Facebook-more of that later on- I can finally say I am a published author. This, however, has left me wondering whether it has been worth it. Some of you may think it has, while others, looking at my slim sales, may disagree.
The book I published is a collection of short stories, which I already knew didn’t sell nearly as well as novels, but the venture was done as more of a learning experience, a chance to make some mistakes which I could hopefully learn from before embarking on the serious business of publishing my novel.
So far, I’ve made plenty of errors which I’d like to think I’ve learnt from, but it was a lot of effort and the time and money it took were, in the case of the former, substantial. I can’t say for sure how long the process took, but it was more than a month, perhaps two, and in all that time I hadn’t written a single word of original prose, so consumed with editing, purchasing software and domain names.
Once I had done the editing and proofreading, which was relatively easy, the next step was formatting the text and building the front of the book. This was particularly time consuming as I found myself messing about with the likes of Scrivener, which is supposed to be easy to use, well maybe if you are familiar with, and are willing to learn how to write code, which I’m not. Although having said that, perhaps this is another skill which the indie author will have to acquire in the future? Never the less, I quickly abandoned this approach and in the end decided to use Kindle’s own software which was what I should have done in the first place.
Next, came the challenge of designing the artwork, for this I found myself using, or should I say floundering about with Photoshop. I managed to cobble together a simple, but I think suitable, cover for the book. It was when I tried using it to design the cover of my novel I realised how desperately out of my depth I was. I quickly became discouraged with this and gave up trying to do something I am no expert in.
Then came the promotion, the posts, and tweets all about how my book was firstly available to pre-order and then out there in the world to buy. I will admit that I’m far from the best when it comes to blowing my own trumpet, but one of the things I do like about the internet is how it can enable anyone to be an actor in the digital domain. So, harnessing my alter-ego, I found myself becoming more and more confident with each post and tweet, even though I still feel a little like a second-hand car salesman when I venture out to bang my own drum. This generated a few likes on Facebook, but virtually no likes or RT’s on Twitter, which I had previously seen as the more writer -friendly tool.
Around this time I met up with an Annie Jai, a successful Amazon author who told me how I should be promoting my book using paid ads if I wanted to generate “organic” sales. So, I tried this out for myself; it took several attempts until I had my own campaign up and running. This was another aspect where I felt as if I had to act like an expert, only this time in marketing and demographics. So I tried my best; I entered that the ad should be targeted at both sexes between the ages of 18-65+. It’s not as if I’m writing YA or a murder series, and therefore would have a clearer idea of the sort of person who would read my work which is hard to pin down. As for the other sections; behaviours(?), politics, etc. I opted, instead, for interests, and that coming under the umbrella of entertainment. I remembered Annie saying it is good to target E-book readers (obviously), so I went with that. Then I added other criteria such as short stories and fiction which I saw gave me a very broad reach, which is good, but also can stop you from more accurately finding your audience. The thing is you don’t want to target an audience which is too wide to pin down, while, at the same time, you don’t want to end up with a niche audience which is going to limit your appeal. Having said that, it would be great just to have any kind of “organic” audience. This, people, is the art of getting complete strangers to pay money for your work. Easier said than done, of course.
So, after a couple of days, I shut the campaign down: I’d had 71 clicks to my website in total. What was I doing wrong? I wondered. Was the cover putting them off, the blurb, or was the link not working? I mean, after all, the book is selling at the lowest price possible ($0.99), and it’s hard to imagine none of those people clicking on my website decided not to purchase it.
So, all is not well in the self-publishing paradise. It was a couple of days after pulling the campaign that I watched a YouTube video hosted by a group of self-published authors, One of them stated the worst thing an aspiring writer could do in terms of promotion is to endlessly post and tweet about their book, especially if they don’t already have some kind of following who know about their upcoming releases. This advice also applied to paid ads. It would seem these are basically useless if no one knows you beforehand. And for all those Facebook friends and Twitter followers you’ve collected in the thousands? They don’t care about your book. Let’s face it, where are they going to find the time to read a book by an author who may well be terrible? I understand where they’re coming from; when I first started on Twitter, I had followers tweeting me about their latest book, or offering it to me for free. Did I attempt to read any of these? Of course not. Sitting down to read a book is a huge commitment. If it’s self-published, it’s less likely to be of high quality, especially if the author decided to forego beta readers and hiring a professional editor and proofreader (yes, despite what people may say, there still persists a stigma when it comes to going down the DIY route). Also, the books sent my way were not the kind I was interested in i.e. Lee Child, E.L. James, Suzanne Collins, etc. genre heavy, commercial wannabes.
Also, there is so much contradictory advice out there: on one hand there are writers who extoll the virtues of marketing and Ad campaigns, as I’ve briefly experimented with. While others such as Hugh Howey say word of mouth worked best for them i.e. giving their work to friends and family to grow an initial fan base (this I’ve tried myself, and while many of them expressed an interest in my writing, few of them ultimately got round to reading/purchasing it.)
I even thought at one point of going down the traditional publishing route. I reasoned to myself at least then I wouldn’t have to worry about paying for editing, proofreading, and cover design, while someone else could concentrate on the marketing side which would free up more writing time. But this, of course, is a fallacy, as I’m sure we all know. It could take years to get an agent and a publisher, and even then one would have to compromise on artistic control, while still having to self-promote online like a Kardashian, and all for a measly 5-15% cut on royalties.
While the tone of this post may be in danger of sounding bitter and self-pitying, what I’m trying to get across is the, at times, frustrating nature of self-publishing and publishing in general. I’m aware of the learning curve required for anything which is worthwhile, and with a novel almost ready to publish, I’m not about to give up and skulk away feeling sorry for myself.