Like Attracts Like (A Cautionary Tale)

The difference between an amateur and a professional is in their habits. An amateur has amateur habits. A professional has professional habits. We can never free ourselves from habit. But we can replace bad habits with good ones.

Steven Pressfield
If you want to succeed, go straight to the source and by that, I mean work only with professionals. Avoid the amateurs at all costs. If you want to be perceived as a professional, then act like one. Professionals attract professionals and likewise with amateurs. I’m not saying all start-up ventures are deluded and unreliable, just that most of them are. And even the few that become successful will have a professional mind set and will most probably already have professional contacts, or if not, they soon will, because you know what? Professionals attract professions.

I’ve been guilty of this more than a few times in the past and I never really learned from it until recently when I was told about a budding publishing company which was putting together an anthology of short stories. The company was run through a group on Facebook and seemed to be focused and ambitious with plans for more releases. So, I wrote the best story I could and after careful crafting and feedback I submitted my story. They said they liked it and had only a few reservations as to how it could be better. I was flattered that they liked it and was only too pleased to take their suggestions on board. The company appeared to demonstrate that they had high standards. I was impressed when I was informed by email that my story had been accepted for the anthology. As you can imagine I was proud of my achievement and proudly told people around me that my work was soon to appear in a collection by an actual publisher. I also wasted no time in broadcasting my success on social media. I was walking on clouds for a few days.

There even followed a launch party on Facebook which I was more than happy to attend. Again, this impressed me: the company seemed to really know what they were doing. They had drive, energy and a confidence about what they were doing and where they were going.

It was announced that the anthology would be published in early 2018. I found it hard to believe that in only a few months I would be holding a professionally published hard back copy of the anthology which included my story. I felt as if I was making inroads towards becoming a professional.

Then alarm bells began to ring (if I’m honest I had a vague feeling of suspicion from the start but decided to bury it). First the publishers asked if the writers in the anthology would offer to proof read each other’s work to make sure that the quality of the stories was as good as possible. At first, I liked this approach, as the company appeared to have high standards (although it only occurs to me now that a publisher would hire their own proof reader and editor). I agreed and waited for the stories. Things went quiet, so I messaged the guy who seemed to be the face and leader of the operation, asking how I could receive the other writers’ work. He replied that the company hadn’t gotten around to sending the stories out yet but would be sending them out soon, although he sounded a little vague as to how soon. I assumed it would be sooner than later given that the publication of the anthology would only be a few months away.

Then more silence. In the interim, I was also working on a story for a second anthology (see they had a five-year plan and vision, clearly) which had been announced at the launch party. Now I had my foot in the door I wanted to make sure I could produce more work which would be picked up for the second book as it seemed that this publishing house was going places, and if it was I wanted to be part of it. In addition to this they were even asking for submissions for Halloween stories, the funds of which would go to a charity, and on top of this they were looking for novels to be submitted. They clearly had a vision and I saw how I could publish not only short stories but a novel through them.

So, I waited patiently and carried on writing the story for the second anthology. Soon after I began seeing Facebook posts from the guy in charge about a story he had published through KDP. I was a little taken aback, firstly if he wanted to publish something why do it through KDP when he apparently had his own publishing press at his disposal? Secondly, I couldn’t help feeling he had taken his eye off the ball, or had become distracted or bored with the anthology. Distant but distinct alarm bells where chiming now. Soon almost every post was about his book and its modest sales and asking for the people in the group to buy the thing as if it was suddenly the top priority and the anthology and his publishing business an afterthought.

Now, prior to this, he had posted about how he was on the brink of winning investment for the project through a third party, only for him to submit a post a day later saying that he had been scammed. Going back to the book he had self-published I had a quick glance on Amazon: the blurb started off by admitting that the story within the book hadn’t been good enough for acceptance by other publishers, so he had done it himself anyway. Now, I’m no expert in marketing but even I know that saying your product wasn’t good enough to be published is a no-no. I was starting to smell a rat.

A day later I went onto the Facebook group meaning to ask again if the guy had a more concrete idea on when the anthology would be published (and not expecting a positive or clear answer). It was with a mixture of resignation and annoyance that I saw a post from him saying the anthology had been halted for the foreseeable future. He initially put it down to things getting on top of him and seemed to lead members of the group through their sympathetic posts to believe he was struggling with depression. Which was fair enough, only for him to tell me in a private message that the anthology had come to a stop as the rest of the people in his team had pulled the plug. So, what was it? Was he pushed, or did he jump?

While I tried to be understanding and didn’t want to tear him down about the whole thing going tits up, I was still annoyed and had my doubts about his reasons for shelving the project. I decided to send him a balanced but honest message expressing sympathy for his condition but also my disappointment that the project had been shelved, especially given the time and effort myself and others had put into it along with writing another story for the next anthology. I also advised him that in future he consider the people he is working with before he commits to another large-scale venture.

I don’t know whether I was the only person to be so honest with him, but there certainly was no evidence of that in the comments to his post. Each one was full of sympathy and platitudes in the vein of oh never mind or don’t worry about it. In short, the theme was one of indifference. There seemed to be no anger or resentment or real disappointment to be found between the lines of these comments. Then it hit me, if this was how these people really felt, then they clearly had never been serious about being published in the first place; just like the publishers.

It turned out in the end that the publishers had been amateurs, dreamers and had attracted the same in writers, who when the project sank under the weight of its own delusion just went back to whatever it was they had been doing before. But possibly the biggest fool in all this has been me. It seems I may be the only person involved with the project who genuinely wants to be published. I’ve no appetite for platitudes, but what I do have in abundance is anger, resentment and regret, mostly reserved for myself for having acted in an amateurish and deluded mind set. More fool me: I should know an ego-led bullshitter by now, but this is the spark which has lit the fire under my arse and lead me to the conclusion that like attracts like.

The River Now in Paperback

For all of you traditionalists who love the feel of an actual book in their hands you can now own my novel The River through Amazon in Paperback. If you also like to mix up your formats then The River is available on Kindle.

The 365 Writer is Just a Writer

You should treat writing like a job, even if it’s one you don’t get paid for. You clock on and clock off. You put the hours in

Every writer should aim to write every day, if they can, and whether they feel like it or not. I’ve written two novels, plenty of short stories and I also journal, and I rarely feel like writing when I sit down in front of the computer, but I know I will regret it if I don’t. Even if I only manage a few hundred words, it will have been worth it. You should treat writing like a job, even if it’s one you don’t get paid for. You clock on and clock off. You put the hours in. I agree that life sometimes gets in the way, such as Christmas and going away on holiday. It’s easy to think you’re acting like an anti-social freak if you write when you should be “relaxing” (and this is something I struggle with) but if it’s good enough for Stephen King, then it’s good enough for the rest of us. King wrote every day back when he was holding down two jobs and supporting his wife and small children, and he still does that today (the writing that is), and it’s not for the money. He does it because he knows if he stops for even one day, the voice in his head (the one which resides in all of us) will start to make him doubt what he does if he’s any good if the piece he’s working on is all that. This is another reason why you should write every day, especially if you are in the middle of a story. This is because if you stop part way through you will, of course, lose your momentum. By the time you get back to writing, the initial spark, which previously propelled you along, will be gone, and you will instead have become obsessed with the shiny new idea you came up with in the interim. Repeat this enough times, and you will become that person we all know who calls themselves a writer, talks about it ad-nauseam and yet very rarely ventures out into those dark waters. Of course, there are the exceptions who prove the rule about writing every day such as Lee Child and Wilbur Smith who only write for six months of the year. And that’s fine if you can promise yourself to that, but the reality is that the rest of us are mere mortals who must adhere to daily rituals if we are going to get shit done. Yes, life does get in the way. Sometimes you get up meaning to do some writing in the evening, but then it seems your day has become so full that, before you know it, it’s time for bed. In reality, there’s always enough time to get some writing in, even if it’s 20 minutes spent journaling. And this can be achieved through making sacrifices that you might not even be aware you have to make. Such as not watching the sports games you get nothing from, depressing yourself with news and other scripted reality TV shit designed to nullify you and push your anxiety and self-loathing off the chart; staring at your phone and generally looking at crap on the internet. It also means not binge-watching TV series and yes, even selling your Xbox (which is what I did a few years back and I’ve never looked back).

Thanks for the download

Thanks once again, whoever has downloaded my debut novel The River. I hope you enjoy it and please feel free to leave a review. The River is still available to download for free, but only for one more day. So, go on, have one on me. You know it makes sense!

My First Organic Sale? Thank you

I experienced a great, and dare I say it, unique feeling when I woke up this morning and opened my laptop to find that some amazing person has purchased my novel The River on Amazon Kindle. I say unique because I think this may well be the first ever organic sale I have ever achieved. Whoever you are, thank so very much for making my day and I hope you enjoy the read.

Keeping Sight of Your Goals

Once again I have found myself stuck between two stools in my quest to become a full-time writer. I had previously been torn between the artistic freedom of self-publishing and the time liberating experience of the traditional route. In the end, I saw sense and decided to stick with the former approach given all the videos, podcasts, and literature which provided a persuasive argument for being one’s boss. And the more I think about this, the more it makes sense to be an indie, in fact after observing the e-book revolution, it would now seem to be only a matter of time before musicians, songwriters, and filmmakers follow suit.

So, I am resolved to riding the wave of Kindle, etc. and yet, with this comes the quest for knowledge of how to work the system. The hard part is not the writing of the book but the marketing; getting “eyeballs,” one may as will be the invisible man having to resort to pouring ink on himself to be seen, to take shape.

And so I have entered my email address into more correspondence boxes than I can recall. I open my inbox every morning to find myself snowed under by some blog posts and videos showing the secrets to author success, warning me of the pitfalls and mistakes made by so many other writers who failed to put various marketing strategies into place. Now, I want to be as successful as the next aspiring writer, or at least be able to make a living from it, and while not being naïve enough to think my books are going to sell themselves, it’s only in the last couple of days where it seems I have finally woken up to the realisation I am chasing the crowd. Trying to work the system and, worst of all-something I should know better about-second guessing the market.

I seem to have forgotten my original reason for writing: the love of flow and creativity. It appears I am running off fear; fear of failure, of poverty, not being able to provide for my family. I seem to fear this even more than critical rejection. It’s the marketing world which has, until recently, filled me with some dread. While I like the idea of building a “Team” around me of cover artists, typographers, editors, proofreaders, beta readers and reviewers, I also have found myself doing ridiculous things such as scrolling through examples of successful Facebook ads and newsletters which tend to contradict each other’s advice. I suppose it’s ultimately a process if trial and error by which I will find my route to success, in whatever form it decides to reveal itself to me.

So, yes, there are pros and cons of going down the indie route, and for someone like me who is relatively new to it, the amount of information out there can be overwhelming. One thing which has helped keep my head above the waters of madness is the idea of being my boss, and after 20-odd years of working for other people with very little to show in return,  I’ve become very attracted to this idea indie publishing affords. In fact, everything seems to point to the direction of self-publishing, self-sufficiency, the DIY, punk rock school of thought and action which time and time again sprout so much trail-blazing and original ideas. But, of course, being your boss means you have to put in the work yourself, you have to get to know the business, the pitfalls, and goldmines, this is where the e-book gurus come hunting, each one guaranteeing you Hugh Howey-esque success if only you will slavishly follow their rules. Hugh Howey didn’t achieve his success through algorithms and hashtags; he did it through word of mouth and because he loves writing enough to put out something he and millions of others wanted to read. Perhaps the best advice to take is your own