Growing Pains (of an indie author)

In early May 2016, I published my first book Nameless and Other Stories. While I may only have shifted five copies, despite running a few days of paid promotion on Facebook-more of that later on- I can finally say I am a published author. This, however, has left me wondering whether it has been worth it. Some of you may think it has, while others, looking at my slim sales, may disagree.

The book I published is a collection of short stories, which I already knew didn’t sell nearly as well as novels, but the venture was done as more of a learning experience, a chance to make some mistakes which I could hopefully learn from before embarking on the serious business of publishing my novel.

So far, I’ve made plenty of errors which I’d like to think I’ve learnt from, but it was a lot of effort and the time and money it took were, in the case of the former, substantial. I can’t say for sure how long the process took, but it was more than a month, perhaps two, and in all that time I hadn’t written a single word of original prose, so consumed with editing, purchasing software and domain names.

Once I had done the editing and proofreading, which was relatively easy, the next step was formatting the text and building the front of the book. This was particularly time consuming as I found myself messing about with the likes of Scrivener, which is supposed to be easy to use, well maybe if you are familiar with, and are willing to learn how to write code, which I’m not. Although having said that, perhaps this is another skill which the indie author will have to acquire in the future? Never the less, I quickly abandoned this approach and in the end decided to use Kindle’s own software which was what I should have done in the first place.

Next, came the challenge of designing the artwork, for this I found myself using, or should I say floundering about with Photoshop. I managed to cobble together a simple, but I think suitable, cover for the book. It was when I tried using it to design the cover of my novel I realised how desperately out of my depth I was. I quickly became discouraged with this and gave up trying to do something I am no expert in.

Then came the promotion, the posts, and tweets all about how my book was firstly available to pre-order and then out there in the world to buy. I will admit that I’m far from the best when it comes to blowing my own trumpet, but one of the things I do like about the internet is how it can enable anyone to be an actor in the digital domain. So, harnessing my alter-ego, I found myself becoming more and more confident with each post and tweet, even though I still feel a little like a second-hand car salesman when I venture out to bang my own drum. This generated a few likes on Facebook, but virtually no likes or RT’s on Twitter, which I had previously seen as the more writer -friendly tool.

Around this time I met up with an Annie Jai, a successful Amazon author who told me how I should be promoting my book using paid ads if I wanted to generate “organic” sales. So, I tried this out for myself; it took several attempts until I had my own campaign up and running. This was another aspect where I felt as if I had to act like an expert, only this time in marketing and demographics. So I tried my best; I entered that the ad should be targeted at both sexes between the ages of 18-65+. It’s not as if I’m writing YA or a murder series, and therefore would have a clearer idea of the sort of person who would read my work which is hard to pin down. As for the other sections; behaviours(?), politics, etc. I opted, instead, for interests, and that coming under the umbrella of entertainment. I remembered Annie saying it is good to target E-book readers (obviously), so I went with that. Then I added other criteria such as short stories and fiction which I saw gave me a very broad reach, which is good, but also can stop you from more accurately finding your audience. The thing is you don’t want to target an audience which is too wide to pin down, while, at the same time, you don’t want to end up with a niche audience which is going to limit your appeal. Having said that, it would be great just to have any kind of “organic” audience. This, people, is the art of getting complete strangers to pay money for your work. Easier said than done, of course.

So, after a couple of days, I shut the campaign down: I’d had 71 clicks to my website in total. What was I doing wrong? I wondered. Was the cover putting them off, the blurb, or was the link not working? I mean, after all, the book is selling at the lowest price possible ($0.99), and it’s hard to imagine none of those people clicking on my website decided not to purchase it.

So, all is not well in the self-publishing paradise. It was a couple of days after pulling the campaign that I watched a YouTube video hosted by a group of self-published authors, One of them stated the worst thing an aspiring writer could do in terms of promotion is to endlessly post and tweet about their book, especially if they don’t already have some kind of following who know about their upcoming releases. This advice also applied to paid ads. It would seem these are basically useless if no one knows you beforehand. And for all those Facebook friends and Twitter followers you’ve collected in the thousands? They don’t care about your book. Let’s face it, where are they going to find the time to read a book by an author who may well be terrible? I understand where they’re coming from; when I first started on Twitter, I had followers tweeting me about their latest book, or offering it to me for free. Did I attempt to read any of these? Of course not. Sitting down to read a book is a huge commitment. If it’s self-published, it’s less likely to be of high quality, especially if the author decided to forego beta readers and hiring a professional editor and proofreader (yes, despite what people may say, there still persists a stigma when it comes to going down the DIY route). Also, the books sent my way were not the kind I was interested in i.e. Lee Child, E.L. James, Suzanne Collins, etc. genre heavy, commercial wannabes.

Also, there is so much contradictory advice out there: on one hand there are writers who extoll the virtues of marketing and Ad campaigns, as I’ve briefly experimented with. While others such as Hugh Howey say word of mouth worked best for them i.e. giving their work to friends and family to grow an initial fan base (this I’ve tried myself, and while many of them expressed an interest in my writing, few of them ultimately got round to reading/purchasing it.)

I even thought at one point of going down the traditional publishing route. I reasoned to myself at least then I wouldn’t have to worry about paying for editing, proofreading, and cover design, while someone else could concentrate on the marketing side which would free up more writing time. But this, of course, is a fallacy, as I’m sure we all know. It could take years to get an agent and a publisher, and even then one would have to compromise on artistic control, while still having to self-promote online like a Kardashian, and all for a measly 5-15% cut on royalties.

While the tone of this post may be in danger of sounding bitter and self-pitying, what I’m trying to get across is the, at times, frustrating nature of self-publishing and publishing in general. I’m aware of the learning curve required for anything which is worthwhile, and with a novel almost ready to publish, I’m not about to give up and skulk away feeling sorry for myself.

 

 

 

Finished My Novel (for the time being)

So, finally after seven years of hard work, false dawns and bitterly regretting deleting hours, if not weeks and months of documents, I have finished the second draft of my first novel, The River (working title). Hopefully my next novel won’t take half as long.

 

So, finally after seven years of hard work, false dawns and bitterly regretting deleting hours, if not weeks and months of documents, I have finished the second draft of my first novel, The River (working title).  Hopefully my next novel won’t take half as long. Yes, it’s been a long drawn out process, but I’ve come out at the other end.

I’ve put the novel into several different formats, those being a file in which all the chapters are separate, which will be ideal for posting on Writer’s Café where I intend to put the novel out as a weekly serialisation, another file of just the first three chapters for sending off to agents, and then finally a one whole document containing the entire novel which I have printed out for the older members of my family who are not quite so tech-savvy.

Now I enter the next phase of the novel’s gestation period: waiting to see if any of the agents will get back and hoping for feedback and trying to pick up an online following and creating awareness through Twitter, Facebooktrausti_flyer, and of course, this blog. When I told my wife last night of my plans to serialise the novel she voiced her concern that people would end up reading my novel for free instead of eventually paying for the privilege. I said it was one way of building up a fan base and the amount of people who might read the story on my webpage would be nothing compared to the readership I could eventually find via publishing. It was a stepping stone. Still she had a point: if writers are tempted to give away their work online why should anyone bother to buy the book?  But then there is also the example of Andy Weir who wrote The Martian. He originally posted chapters of his book on his website, a tactic which exposed him to plenty of helpful feedback. He was then asked by people who had struggled downloading the chapters if he would put the book on Kindle as an E-book, which he did for the princely sum of 99 cents. To his amazement he found more people were willing to pay for the Kindle version than to read it for free. This further helped to grow his readership which in turn saw it create enough sales to get into various top tens (sci-fi, technical, etc.) which led to it being picked up by Random House, and the rest, as we possibly all know, is history.

It makes perfect sense, to me at least, his readership should want to pay for a Kindle edition or print copy of his book even when they could read it on his website for free. The reason being there is something about reading which goes beyond the eye processing text, by which I mean it is a personal and intimate experience which is perfectly encapsulated by the form of a book or even (though I’m no fan) a Kindle reader. This is something one can take with them on a bus, or to a hotel to help to while away the hours and at the same time to escape into a medium which simultaneously broadens one’s imagination and vocabulary and helps us understand one another.

Hopefully while people are still attracted to the physicality of owning a book and bookcases writers may still be able to find a loyal (and paying) fan base.